Infiforce Lands Record $360 Million Deal to Deploy Embodied AI in Tourism
Infiforce Intelligent Technology (Hangzhou) has secured a record-breaking 2.6 billion yuan (US$360 million) contract to deploy its embodied artificial intelligence robots across tourist attractions, a landmark deal that signals the technology's shift from research to large-scale commercial application.
The strategic cooperation agreement, signed in October 2025 with Shihua Cultural & Tourism Holdings Group, stands as the largest single commercial order for embodied AI globally. The partnership aims to build China’s first batch of “embodied AI smart scenic spots,” integrating advanced robotics into visitor services.
This milestone suggests that the embodied AI sector is moving beyond its validation phase and into a new stage of scalable, replicable deployment. It also underscores a significant commercial breakthrough for China's AI industry on the global stage, demonstrating a tangible path from laboratory concepts to real-world-revenue-generating operations.
Infiforce, the core robotics and embodied AI brand under ELU Technology Group, will partner with Shihua, a leading developer of high-end cultural tourism projects in China. The collaboration will focus on innovating guest experiences through robotics in areas including intelligent guidance, interactive entertainment, and operational services.
From Lab to Landmark
The 2.6 billion yuan agreement is a pivotal moment for the embodied AI industry, underscoring a transition from controlled environments to complex, real-world commercial settings. The deal size validates Infiforce's comprehensive capabilities, from product research and development to delivery and commercial execution. This move is being framed as a major leap forward in the commercialization of embodied AI, proving a viable model for large-scale implementation.
A Strategic Bet on Tourism
For Shihua Cultural & Tourism Holdings Group, the integration of AI and robotics is a strategic move to redefine the visitor experience. The company stated that technology will "reconstruct the new connection between tourists, scenes, and experiences," elevating tourism from a purely "sensory experience" to one of "intelligent interaction." The goal, according to Shihua, is to allow visitors to feel both the warmth of technology and the power of cultural renewal.
For Infiforce, the entry into the cultural tourism sector is a calculated strategic decision. The company views tourism as an ideal bridge between industrial and consumer applications, offering a unique environment with high-density human-robot interaction and sustainable commercial value. It considers such public-facing scenarios the perfect ground for its technology to achieve real-world sensing and demonstrate tangible value.
Full-Stack Technology
At the core of Infiforce's capabilities is its proprietary Hyper-VLA, an end-to-end multimodal large model that powers its "one brain, multiple bodies, multiple scenarios" strategic framework. As one of the few AI robotics companies in China with full-stack capabilities—spanning from algorithms to complete machine hardware—Infiforce achieves a deep fusion of vision, language, and action decision-making. This allows its robots to "understand the world and execute reliably," providing a verifiable technical foundation for mass deployment.
Broader Commercial Ambitions
Looking ahead, Infiforce plans to continue advancing its "one brain, multiple bodies, multiple scenarios" technology roadmap. The company is strategically targeting key sectors beyond tourism, including energy, the low-altitude economy, manufacturing, and urban spaces. Through each real-world project and technological breakthrough, Infiforce aims to drive the large-scale commercialization of embodied intelligence and contribute to a future of human-robot coexistence.