Huawei Posts 6% Global Smartphone Shipment Growth in Q2 2026, Counterpoint Data Shows
Huawei Technologies recorded a 6% year-on-year increase in global smartphone shipments in the second quarter of 2026, according to research firm Counterpoint, as the Chinese tech giant continued to gain traction on the back of a broadened product lineup spanning flagship and mid-range segments.
The growth places Huawei among the top 10 global smartphone vendors by shipments, with Counterpoint specifically citing the Mate 80 series, Nova 15, and the newly launched Enjoy 90 series as key drivers. The company's performance was underpinned largely by its dominant position in the domestic Chinese market.
Counterpoint's Q2 2026 global smartphone market analysis shows Samsung Electronics reclaiming the top position with a 24% market share, buoyed by what the research firm described as the strongest growth among major competitors, attributed in part to AI-driven features. Apple followed in second place with 20% market share, posting 3% growth on the continued momentum of the iPhone 17 series. Xiaomi, OPPO, and Vivo rounded out the top five, though all three saw slight declines in sales share over the same period.
Huawei and Google were singled out by Counterpoint as standout performers in the quarter, with the research firm noting that "Google and Huawei witnessed significant shipment growth in Q2, at [respective rates] and 6% YoY, respectively."
The broader market backdrop, however, remains challenging. Global smartphone shipments declined in Q2 2026, following an intensifying shortage of NAND memory chips. Counterpoint warned that shipment volumes are expected to continue falling and could hit a trough for the full year, as the global memory shortage may persist into 2027.
For Huawei, the sequential gains represent a meaningful recovery trajectory in global rankings, even as supply-side headwinds weigh on the industry at large. The company's ability to sustain shipment growth amid a contracting market will be closely watched by investors tracking both the semiconductor supply chain and China's consumer electronics sector.
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