China's Tech Giants Spent RMB 4.5 Billion (US$620 Million) on a Spring Festival AI Blitz — The Results Reveal More Than the Rankings
China's internet majors poured RMB 4.5 billion (US$620 million) into an AI marketing offensive during the 2026 Lunar New Year holiday, deploying red-packet giveaways, subsidized consumer purchases and live-event sponsorships to drive user adoption at scale. The campaign produced record daily active user figures