China’s Smartphone Giants Pivot to Micro-Dramas as Market Eyes RMB 100 Billion Valuation
Chinese smartphone manufacturers, led by Xiaomi and Huawei, are aggressively penetrating the booming micro-drama sector, seeking to capture user attention in a market projected to exceed RMB 68 billion (US$9.4 billion) in 2025. This strategic shift moves beyond traditional hardware sales, tapping into high-growth content consumption