Pop Mart Teases Labubu Mini Fridge as It Pushes Into Home Appliances
Pop Mart International Group has previewed a Labubu-branded mini refrigerator on its official account on Xiaohongshu, ahead of a broader home-appliance rollout the company said will begin in April.
The company disclosed limited details, posting a single image of a white mini fridge printed with a black Labubu graphic. A silver handle appears to carry a Labubu emblem, while a metal nameplate on the front reads “THE MONSTERS.” The image also labels the product line as “THE MONSTERS lifestyle home series.” Pop Mart has not released pricing or specifications.
The teaser follows Pop Mart’s release of its 2025 annual results, where the toymaker also announced plans to launch home-appliance products in April. Online commentary on the image has been mixed, with some users describing the design as essentially a standard white refrigerator with a decal, and others initially mistaking it for luggage.
The move comes as investors watch how Pop Mart manages its reliance on a single intellectual property. In 2025, the company reported full-year revenue of RMB 37.12 billion (US$5.16 billion), up 184.7% year-on-year.Labubu generated RMB 14.161 billion (US$1.97 billion), accounting for 38% of total revenue and rising to 50% in overseas markets, according to the report.
Despite the strong headline growth, market concerns over concentration risk have pressured the stock. Shares at one point fell 16% as investors questioned whether the company has diversified beyond the Labubu franchise.
Pop Mart Chief Operating Officer Si De said the first wave of appliances would launch in April, with market speculation pointing to everyday small appliances such as coffee machines. The company’s first product to surface publicly, however, is a mini refrigerator—an unexpected opening signal that leaves investors waiting for more information on product positioning, pricing and the commercial scale of the new category.
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